The Shed — Read more
Made to commission, produce, and present the full spectrum of performing arts, visual arts, and pop culture, The Shed is an institution located at Hudson Yards, New York City. I was approached to design a typeface to function as one of their main identity-components, applied across the institution's various digital and printed media. The typeface features almost parody-like exaggerated ink traps and semi-seriffed characters to appear monumentally "brutalist" in large sizes and jaggedly imperfect in small sizes. Its condensed proportions match the logotype which is set in a font by Lawrence Weiner whose work largely constitute the conceptual foundation for the visual identity (developed by Other Means).